Advertising Claims Substantiation

Catch-up on critical information – on your own time.

ACI’s 5th Annual Forum on Advertising Claims Substantiation took place February 2–3, 2022.

Key highlights included:

• Claim Substantiation Concerns Under the COVID-19 Consumer Protection Act
• Developing Effective Risk Management Strategies Around Social Media Influencer Claims and Consumer Endorsements
• The Top Traps to Avoid When Making Environmental and Sustainability Claims
• The Implications of the AMG Capital Management vs. FTC Decision
• New NAD and CARU Initiatives
• New Consideration for Health and Wellness Claims Under the COVID-19 Consumer Protection Act