In today’s digital marketing landscape, dietary supplement companies face increasing scrutiny over how they substantiate claims made on social media. With growing reliance on influencers, endorsements, consumer reviews, and emerging platforms, ensuring compliance with evolving regulatory guidance is more complex than ever. Both regulators and plaintiff attorneys are paying closer attention, making it critical for companies to develop a robust playbook for substantiating claims while maintaining consumer trust.

This hands-on workshop will provide practical insights into how supplement brands can leverage social media effectively while adhering to the latest FTC and FDA requirements. Attendees will explore key compliance strategies, best practices for disclosures, and the implications of recent regulatory updates.

Key discussion topics include:

• Balancing marketing success with compliance: how to promote your product effectively while avoiding regulatory pitfalls
• Examining the latest FTC guidelines and enforcement actions surrounding dietary supplement claims made on social media platforms
• Understanding the impact of the FTC’s revised Endorsement Guides and new substantiation requirements
• What companies need to know about the FTC’s New Final Rule on Consumer Reviews and Testimonials: navigating grey areas and common areas for violations
• Meeting scientific substantiation standards: What level of evidence is required by the FTC to support claims made on social media?
• Navigating advertising risks on popular platforms: Examining how enforcement trends affect influencers and brands on TikTok, Instagram, Snapchat, and e-commerce sites like Amazon
• Developing a compliance framework for:
• Consumer and expert endorsements
• Influencer and celebrity partnerships
• Consumer reviews on third-party platforms
• Proper disclosures of material connections
• Managing influencer risk: How to prevent influencers from making unsubstantiated claims and implementing safeguards to minimize liability