This session will offer a comprehensive look at the challenges of advertising in the life sciences industry. From understanding FDA and FTC guidelines to addressing the complexities of endorsements, testimonials, influencer partnerships and anti-kickback risks, our panelists will share actionable insights and strategies to ensure compliance and minimize legal risks.

Discussion topics include:

• Understanding the latest FDA and FTC advertising and promotional guidelines for life sciences companies
• Best practices for managing endorsements, testimonials and influencer partnerships while maintaining transparency and compliance
• Key considerations surrounding the Anti-Kickback Statute and how it should be impacting life sciences company marketing strategies